Off Protocol is a white-glove brand studio founded by Charlotta Hellichius in 2024, between Stockholm and New York City.
We solve business problems in any category with brand strategy that helps businesses find, trust, and make courageous change.
Our favorite work honors where an organization has been, and focuses its efforts toward a brighter future.
Services
- Brand Strategy
- Intelligence & Insight
- Innovation & Concepting
- Experience Design
- Social & Content Strategy
We help our clients
Fix the Foundation
Solve a business-critical knowledge gap, culture-fit, customer perception-or experience issue.
Adapt to Change
Complete plans on how your brand crosses the chasm from good to great.
Do Something New
Opportunity definition and diagnostics for a product launch, market entry, brand initiative or innovation.
Deliverables range from rebrands and campaigns to new policies, services, membership programs, and board-ready roadmaps.
Select clients
